Our SEO Services

93% of global traffic comes from Google Search. On-page SEO is the foundation: we make sure every page on your site is built to rank and capture that traffic.

We optimise title tags and meta descriptions for clicks and relevance, structure headings (H1–H6) for both users and crawlers, and align content with search intent. Internal linking connects your most important pages and spreads authority where it matters. We also refine URL structure, image alt text, and content length so each page has a clear purpose and a path to rank.

What we do

• Title & meta: Keyword-aware, click-worthy titles and descriptions that stay within length limits.
• Headings & structure: Logical H1–H6 hierarchy and content sections that match how people (and Google) read.
• Internal linking: Strategic links between key pages to boost important URLs and keep users moving.
• Content & intent: Alignment with search intent and clear answers so pages qualify for featured snippets.

Off-page SEO builds your reputation outside your site. Quality backlinks and mentions signal to search engines that your brand is trusted—and help you stay ahead of competitors.

We focus on earning links from relevant, authoritative sites through content, outreach, and digital PR. We don’t chase volume; we chase links that move the needle. We also monitor your backlink profile, identify risky or spammy links, and use disavow tools when needed so your rankings stay clean and durable.

What we do

• Link building: Outreach, guest posts, and content that earns links from sites your audience trusts.
• Digital PR: Story-led campaigns and media coverage that generate links and brand visibility.
• Backlink audits: Regular checks and disavow files to protect your domain from bad links.
• Authority signals: Consistent branding and mentions so search engines see you as a known entity.

Search is evolving. ChatGPT, Perplexity, Gemini, and Google AI Overviews are where more users discover brands. GEO ensures you’re visible in those AI-generated answers—not just on the classic SERP.

We optimise your content and site so large language models (LLMs) can find, understand, and cite you. That means clear structure, factual depth, and alignment with how people ask questions in natural language. GEO doesn’t replace traditional SEO; it complements it. We do both so you rank on Google and get recommended by AI.

What we do

• Content for AI: Clear, well-sourced content that LLMs can quote and reference accurately.
• Structured data: Schema and markup that help AI understand your products, services, and expertise.
• Topical authority: Depth on key themes so AI sees you as a go-to source in your niche.
• Multi-platform: Tactics that work across ChatGPT, Perplexity, Gemini, and AI Overviews.

Winning in search and AI means owning whole topics, not just single keywords. Topical research maps the themes that matter to your audience and finds gaps your competitors haven’t filled.

We identify topic clusters, content gaps, and subtopics that support your main offerings. Then we prioritise what to create or expand so your site builds topical authority. Search engines and AI both reward sites that cover a subject thoroughly and clearly—so we plan content that does exactly that.

What we do

• Topic clusters: Pillar pages and supporting content that cover a theme end-to-end.
• Gap analysis: Topics your competitors rank for that you don’t—and how to close the gap.
• Authority mapping: Which themes to invest in first for the biggest impact.
• Content planning: A roadmap that ties topics to business goals and search demand.

Keyword research finds the terms people actually search for and the opportunities you can realistically win. We combine intent, volume, and difficulty so you target the right keywords at the right time.

We use a mix of tools and manual analysis to discover keywords your audience uses, estimate search volume and competition, and prioritise by intent (informational, commercial, transactional). We also find “low-hanging fruit” and high-impact terms your competitors may have missed, so your content and pages are built around real demand.

What we do

• Intent-based discovery: Keywords grouped by what the user wants (info, comparison, buy).
• Volume & difficulty: Estimates and competition checks so we pick achievable targets.
• Opportunity prioritisation: A shortlist of keywords that balance traffic potential and feasibility.
• Ongoing refresh: New keywords and trends folded into your strategy over time.

Backlinks are still one of the strongest ranking signals. We help you earn quality links, monitor your profile, and avoid penalties so your domain stays trusted and your rankings durable.

We focus on links from relevant, authoritative sites in your space. That means content that earns links, outreach to the right publishers, and sometimes digital PR or partnerships. We also run backlink audits, spot toxic or spammy links, and use disavow files when necessary so your link profile supports—not hurts—your SEO.

What we do

• Link acquisition: Content-led and outreach campaigns that earn links from sites that matter.
• Link audits: Regular reviews of who links to you and whether any links need action.
• Disavow strategy: Safe use of disavow tools when we identify harmful or low-quality links.
• Authority building: Long-term link growth that aligns with your brand and niche.

Content that ranks and converts doesn’t happen by accident. We plan, create, and publish SEO-optimised content aligned with your keywords and topics—so it works for users and for search.

We develop a content strategy that ties to your business goals and keyword research. Then we produce in-depth, well-researched articles, guides, and pages that answer real questions and match search intent. Content is optimised for both traditional search and AI: clear structure, factual depth, and E-E-A-T so humans and LLMs alike see you as a reliable source.

What we do

• Content strategy: Themes, formats, and a calendar that support SEO and business objectives.
• Writing & editing: On-brand, accurate content that targets the right keywords and intent.
• On-page optimisation: Titles, headings, and structure so each piece is built to rank.
• Publishing & promotion: Publication on your site and, where useful, promotion to earn links and visibility.

Repetitive SEO tasks eat time. We use workflows and tools to automate reporting, monitoring, and routine checks so you get more results with less manual work.

We set up dashboards, alerts, and automated reports so you always know how rankings, traffic, and technical health are performing. Where it makes sense, we automate audits, crawl monitoring, and keyword tracking so issues are caught early and opportunities aren’t missed. The goal is less time on spreadsheets and more time on strategy and growth.

What we do

• Reporting automation: Scheduled reports and dashboards so you see performance at a glance.
• Rank & traffic tracking: Automated checks so you know when rankings or traffic shift.
• Technical monitoring: Alerts for crawl errors, indexation issues, or Core Web Vitals drops.
• Workflow design: Clear processes so recurring tasks run smoothly without manual hand-holding.

Transparency is non-negotiable. We deliver detailed monthly reports, 24/7 access to a campaign dashboard, and clear metrics so you always know where you stand and what we’re doing.

Reports cover rankings, organic traffic, conversions (where tracked), backlinks, and technical health. We explain what changed and why, and we tie activity to outcomes. You get a single place to see performance over time—no guessing, no black boxes. We’re big on clarity so you can make decisions with confidence.

What we do

• Monthly reports: Summary of rankings, traffic, links, and key actions with clear commentary.
• Dashboard access: Real-time or near-real-time view of your SEO metrics.
• Conversion & ROI: Where possible, connection between SEO work and leads or revenue.
• Custom metrics: KPIs that matter to your business, not just generic vanity numbers.

Server logs show how search engines actually crawl your site—often different from what crawl tools simulate. We analyse log data to improve crawl budget, fix indexation issues, and inform content and technical decisions.

We use log files to see which URLs are crawled, how often, and whether important pages are being missed or over-crawled. That insight guides redirects, internal linking, and site structure so crawlers spend their budget on the pages that matter. When combined with crawl and analytics data, log analysis gives you a full picture of how search engines see your site.

What we do

• Log file analysis: Parsing and interpretation of server logs for crawler behaviour.
• Crawl budget insights: How much Google (and others) crawl you and where they spend it.
• Indexation signals: Which pages are crawled vs indexed and what to fix.
• Actionable recommendations: Changes to structure, redirects, or internal links based on log data.

Technical SEO is the foundation: if search engines can’t crawl, index, or load your site properly, content and links can’t deliver their full value. We fix crawlability, indexation, speed, and structure so the rest of your SEO can work.

We run site audits to find crawl errors, duplicate content, broken links, and indexation issues. We optimise Core Web Vitals (LCP, FID, CLS) and page speed so users and algorithms get a fast, stable experience. We also implement or refine schema markup so search engines understand your content—and so you’re eligible for rich results and AI citations.

What we do

• Site audits: Full technical reviews with prioritised fix lists.
• Crawlability & indexation: Fixing blocks, redirects, and duplicate content so the right pages are indexed.
• Core Web Vitals & speed: Improvements to loading, interactivity, and visual stability.
• Schema & structured data: Markup that helps search and AI understand your pages.

When people search “near me” or for local services, you need to show up. Local SEO gets you visible in the local pack, on Google Business Profile, and across directories and citations—so you capture local intent and turn it into footfall and sales.

We optimise your Google Business Profile (GBP), ensure your NAP (name, address, phone) is consistent everywhere, and build or clean up citations on relevant directories. We also work on local content and signals so Google understands where you operate and who you serve. The result is better visibility for geo-targeted searches and more store visits, calls, or form fills.

What we do

• Google Business Profile: Optimisation of listing, categories, hours, posts, and Q&A.
• Citations & NAP: Consistent business info across directories and local sites.
• Local pack visibility: Tactics to improve ranking in the local 3-pack and map results.
• Local content: Pages and content that reinforce your relevance for local queries.